About Us

Our mission

Our mission is to educate everyone in Australia about Alcohol and other Drugs – Whats in them, what they can do to you, and how they can effect your family and community – so that people are able to make informed decisions based on knowledge and awareness not misinformation and ignorance. 

Our Values

SIDEFFECT is driven by a number of key values that represents our approach to everything we do:

  • Life – Every life is valuable beyond measure. To improve the quality and length of all life is our ultimate goal.
  •  Family – Family represent those closest to us that provide care, support, and love. They provide the moral structures and decision-making skills that guide youth throughout life.
  • Health – A healthy body and mind are the pillars of a quality life. We believe in promoting a healthy lifestyle and mindset to improve our lives.
  • Community – Parents, teachers, as well as extended family and friends working together provide structure and supportive learning environments for our youth.
  • Knowledge Sharing – Working with both the community and other agencies expands our collective knowledge and provides a holistic approach to education and harm minimisation.

Our Awards

On top of the scientific outputs, the game itself has been recognised at the 31st WA Information Technology and Telecommunication Alliance INCITE Awards, winning the Research & Innovation Project of the Year, and received a merit award (runner-up) for the Social Impact Category.

Australian Information Industry Association National iAwards, whereby we won a merit award (runner-up) for the Not-for-Profit/Community Solution category.

Testimonials